“When you have to sell ugly, sell the result.” **
You know the expression, “a face only a mother could love”? This little piggy is beautiful in her mother’s eyes. The good news is, we’re all beautiful to someone. “Selling ugly” means selling something that, on the surface… doesn’t seem great.
Selling sexy is easy; selling results is hard. If you spend more time understanding what the ‘customer’ (potential employer, someone who’s buying what you’re selling, etc.) needs… it will be more reasonable to assess your strengths versus that end.
In life, we all have those moments of doubt… when you and I need to convince someone (including ourselves!) that we’re wayyyyy more attractive than we might appear at first glance. In this case, we need to sell on the results we can deliver – not on our outward appearance. Maybe our experience isn’t a perfect fit for the job that’s open. Maybe we think we have too much or not enough education. Maybe we think we’re not pretty, thin or rich enough… whatever.
The truth is you are a perfect fit for someone, someplace. The question is, do you understand what you can DELIVER? Can you be more fun, more creative, more interesting? Can you design it, deliver it? Can you hit sales targets, hire better, add integrity? What goal do you have and does that goal match the person/organization you are trying to sell?
Even if we’re not quite as difficult a sell as the hairy pig… focusing on results will nearly always get us closer to the prize.
** thanks to Chris Brogan