Category: social media

The Most Important LinkedIn Page You’ve Never Seen…

July 2006 Scavenger Hunt"most exotic animal for your location"Happy FIRST Birthday Tai Shan, Born July 9, 2005 Tai Shan Holds Zoo's Hopes, Public's HeartStaff Birthday Wish: Longer Stay for Cub, 1By Karlyn Barke...

LinkedIn (LI) is my favorite social site. Why? Because they built a ‘professional’ social site that truly adds value.

Initially, LI gave users something valuable.. an electronic Rolodex. The site helped us understand to increase the value of our already valuable connections (and gave us tools to use them more effectively). In my recent post, ‘Because Every Job is Temporary…” I discussed the fact that we all need to be looking for work — all the time. Therefore, building a network, helping others and keeping our skills up to date are critical.

Then they made it problematic for people to ‘spam’– if you said you didn’t know someone… they got bounced from LinkedIn temporarily. When they said they valued our privacy, they meant it (unlike some others…)

Once they gave us this tool (for free), they then helped us to build connections across industries, interests, commonality — with groups etc.

So, what’s this page I’ve never seen? It’s called Talent Solutions and it is part of the LinkedIn Recruiter offering which is only visible to companies that pay to use the sourcing and hiring tools. Recruiters can see all your information, but you can’t see them. Think no one is watching you? Think again. If you are actively adding to your skills, building your connections, interacting with people and posting your blog/slideshare/other content regularly, then you are the kind of candidate many recruiters are looking for.  The real reason you should care about LinkedIn… explains more.

Like the Panda in the picture… you have to work for your food, even if the tree is right in front of you.

Photo Credit: Tai Shan, National Zoo Panda dbking

(More) New Tools for Managing Your Career – Are You Tired Yet?

Whether it’s job hunting or managing your career; it’s all a big pain. I need to learn new stuff, talk to people, use my brain and do things I don’t want to do.

So every time I read about more new ‘tools’, my head spins and then I stop whining and get learning. Do you know about

Talentbin.com – scours the web/social/everywhere to find candidates that match a potential employer’s criteria (tech)

Path.to – goes way beyond the resume to understand values, desired work environments, etc. (design & tech)

Silp - social recruiting for ‘passive’ candidates

Somewhere – let’s companies talk about themselves as ‘cool’ employers and their environments (the old/new attraction vs. promotion idea!)

Then there’s Splinter.me  – that hopes to help both the employer find candidates and also provide information to the candidate; about the credentials of the person who DID get the job, where your skills gaps are, etc.

The point is not to learn about every new job service and sign up. It is to be aware of the ways in which recruiting, job hunting and career management are changing. Do you have a job search or career improvement group you meet with? If so, different people could learn about new tools and then share their learning. Everyone wins and it perhaps minimizes the overload!

Photo credit: The Garage barto

10 Blogs I Love…Learning and Laughing

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One big difference between adults and kids is their attitude towards learning. Kids just go with the flow. They seek out new ideas and adventures. As adults, most of us are pretty complacent. This is normal, but not good. One way to keep learning while keeping up with all our daily responsibilities is to read blogs. People tell me they don’t have time… to read, think, learn, etc. Really? Do you have time to be a role model for your children? Here are the ones I like…

1) Mashable.com bite sized news of the digital world & relevant biz stuff.

2) Occam’s Razor web stuff including analytics, measures, etc. clear, lucid and insightful

3) Escape Into Life  awesome art of all kinds

4) In Over Your Head  Julien Smith’s occasional writing on hitting life — head on

5) Laughing Squid various music, stuff and nonsense

6) Soulpancake.com art, science, humor, philosophy designed to open your mind

7) The Atlantic Monthly blog short and long thought -provoking articles, photos

8) The Inspiration Room “a global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration”

9) The Cynical Girl “Hard core punk rock pixie of the apocalypse. Blogging about work, money, power and politics. And cats.”

10) Outside Innovation Patty Seybold’s blog on enabling customers to lead the design of your business processes, products, services, and business models.

Photo credit:  Hand Over Mouth Mel B.

Tweet That Job: Recruiters Love Twitter, Do You?

If you are a job hunter and you are not using twitter, perhaps you want to think again. Why? Check out this article, Top 5 Twitter Apps for Recruiters.  If you’re one of those people who still thinks twitter is stupid, then skip this post. If your mind is open, keep reading.

If recruiters need automated tools to help them post their jobs to twitter… then it must be worth checking out.

Let’s run through a few of the reasons WHY recruiters use twitter:

  1. It’s free
  2. It’s easy
  3. It has broad reach
  4. It separates out the ‘dinosaurs’ from the people who get it

I hear this from some job seekers.. ‘but I have all this experience… they should want to hire me for that, not for whether it tweet or not.”

This is true… you do have excellent experience… but so do lots of other people. And those people have updated their skills, are engaged with the world and want to be connected and learn new things. Argue with me all you want. It doesn’t change the facts.

My friend Charlene Kingston has an fantastic eBook to help you get started. Twitter for Beginners. She also has awesome tools, eBooks and online sessions for small business people. Check it out. She rocks.

The Facebook Nightmare – Lost Job Opportunities…

Anyone who reads my blog knows that I have a very healthy skepticism of Facebook. I am not alone. We have 3 grandchildren under the age of 5; 2 are “on” Facebook, 1 is not. I support a parent’s right either way.

But I also know how much joy and connection Facebook brings to so many people and I respect and appreciate that.

When I read, Facebook’s Generation Y Nightmare,  the article put into words what I sometimes feel is the dilemma of sharing your ‘present’ on Facebook and illustrating it with photos.  The author of the article imagines a young lady, Tina, at 18 in 2012. The items she posts now will effect not only her future career opportunities but also her alternatives for health care.

Yes, it’s imagined and yes, this assumes that ‘nothing changes”, but it’s not hard to imagine judgements/decisions being made based on incomplete or ‘what’s readily available’ data.

So, I encourage you to review your Facebook ‘timeline’ – assuming that privacy settings didn’t work… (which I think is the reasonable thing to do these days)  — what would your future employer or insurer learn about you might prefer that the whole world NOT know.

I know a young man who lost his job as a student teacher because of his ‘drinking a beers with his buddies’ photos on his Facebook page. He was over 21 and the pictures were harmless and yet the school district’s policy on ‘public comportment’ took away his future career. You may think this is unfair but the truth is… this is happening. The nightmare hasn’t even begun yet.. for those who can’t tell their parents… please don’t put me on Facebook!

Thoughts?

Photo credit: Jack Skellington-O-Lantern  randysonofrobert

Digital Natives vs. Digital Immigrants – The War is Over

At work, the war between the kids (20 somethings) and the old people (50 somethings) is over. The kids have won.

For those of you who think this isn’t true, let’s consider the facts.

– The workplace is officially  BYOD – Bring Your Own Device… in a short 5 years the IT department has gone from “we don’t support that” to “we’ll help you get your job done on whatever device you need.”

– Bye bye Blackberry– 5 years ago, in “Corporate America” — the Blackberry was  the go-to device. Their market share has fallen from 41% to 10%.  A person no longer needs a big corporation’s network and device to be mobile & productive.

– Letting technology do what it does best is a win/win. When we can use technology to remove distance barriers between people…e.g.  online learning, online petitionsFacebook and collaborative tools like Google docs, dropbox and flickr– we substantially improve productivity and outcomes.

However, we need to keep pushing on the very important HUMAN side of the equation. The things machines can’t do (and likely never will) are the keys to making this new digital, “cyberspacy” world work for all of us.

These include:

- Empathy, Passion, Listening, Respect, Courage.

Listen to Marc Presnsky (who first talked about digital natives and immigrants in 2003) talk about the responsibility of educators in using technology. We can all learn from this.

Photo credit: familymwr -eye of the holder

Guerrilla Hiring (Not Hiring Guerillas)

I often talk with job hunters, HR folks and recruiters about how hiring continues to evolve; think mobile/social recruiting.

When I read this post about a woman who recently applied to,  interviewed for and landed a job in less than a week; I was amazed (job on east coast and she lived on the west coast!)

Here’s her story…

“So, on a fluke, I emailed them my resume. By the next afternoon, I had already done a Skype™ interview with HR and they assigned me a project so they could see my work. I emailed my project, they loved it and offered me a job. I was on an airplane that Sunday and started work on Monday!” What’s on Karen’s Plate

Let’s examine this. She…

1) Wasn’t even looking for a job., she ‘stumbled’ across this posting and decided it was her dream job

2) Sent a resume and someone actually looked at it (wow)

3) Interviewed via Skype™  (candidate and hiring manager actually saw each other, felt the mutual energy, etc.)

4) Completed an assignment (wow again). (So this means that the company actually knew enough about the job to have an assignment that an interviewee could complete and then they made it easy for her to submit it.)

5) Evaluated the organization – I wonder what they did to help her understand their culture? (Made interviewing completely painless!)

Of course all interviews can’t happen like this but imagine streamlining the process to even vaguely resemble something like this. What if you Skype interviewed several candidates? If they don’t know how to use Skype — do you want to hire them? and… can you use Skype?

As a hiring manager, do you have an ‘assignment’ for your short list of candidates?

As someone how waited months for a job to — ‘get approved’, ‘open up’, have a new ‘description/classification written’, etc., this whole thing blows me away. In a good way!

Image credit: Philhill.net

 

Shake, Rattle and Tweet

I like twitter. I use it for both business and personal purposes. I know, you’re shaking your head right now and wondering how I have time to fool around on twitter.

If you are interested in a great twitter tutorial… check out Charlene Kingston’s free eBook, Twitter for Beginners. You do need to register to get it but I promise you won’t get ANY spam from her and you’ll have a great resource.

I wish I could show you right now the power of real time search. If you follow smart people, leaders in your field, you can learn a great deal in a short period of time. I use it to search for relevant information for my clients. I also search for articles that I think would be relevant to my connections, then I add my 2 cents and post the link to Linked In.

This article helps you to learn how to target your tweets to people by occupation (e.g. attorneys) and location (e.g. city). You can provide customer service or listen to what people are saying about you or your competition. In just a few minutes a day, you can keep up with real time information about your industry.

Just remember that marketing today isn’t about telling the world how great you are… it’s about adding value.  Just because you can easily find a target audience on twitter doesn’t mean you should spam them! (definition of spam: I don’t want it and I didn’t ask for it).

I realize it’s popular to say (and think) twitter is stupid.. and it’s certainly your choice to stop reading this or think twitter is dumb. But it’s the business that is most adaptable to that often wins. Are you adapting?

Image credit: twitter tricks

Help, I’m a Millenial Trapped in a Baby Boomer Body!

This past week, I had the fun of being a mentor for the first Rochester Start Up Weekend. Start Up Weekend is an international non profit organization that helps communities run a weekend ‘create a company’ marathon.

In 54 hours, teams work to build a company idea. By Sunday night, the teams pitch their company ideas and the winning team gets cash and prizes.

This is why I feel like I’m a 20 something trapped in a boomer body. I loved the idea of spending hours hanging around young entrepreneurs who are so excited about their ideas.

But more than that, I am excited about change. I’m excited about the revolution that’s taking place across the world– people telling their governments what they want.

I see tremendous power in the social enterprise and the way customers are telling companies what they want.

I am thrilled to see so people involved in changing the world for the better.

Here’s how I am contributing:

  • teach as many people and organizations as possible about the power of social media
  • teach college student where I learn more from my students than I teach them
  • lead a small non-profit that helps people who live in low income communities
  • speak for free for any non profit that asks me
  • mentor entrepreneurs through SCORE
  • support and encourage people of all ages to live life fully
  • respect every person I meet for exactly who they are

I hope that I am also a loving wife, mother, in-law, sister, friend, etc. Let me know how you are making your life as fun and vital as possible. It’s great isn’t it?

The Kids Are Lazy, Self Absorbed, Difficult

This is what I heard in 1969 when I sat with 150 other young people outside a public building to protest the war in Vietnam. My friends and loved ones were fighting and I felt I had to take action.

Whether I was right or wrong in my beliefs; I was speaking up. It was scary but  I felt it was important.

Today’s younger generation, Gen Y (aka Millenials b. 1980-2000) is also taking it to the streets. In the form of  The Occupy movement. The press criticizes them for:

- not having a clear agenda

- not really knowing what they want

- being lazy and protesting as a way to get out of work

When I saw this last minute prep list for today’s May Day protests, I thought about 1969 and what it would have been like to have websites to help prepare us and cell phones to take photos of abuses and communicate with friends. Some of this sounded very familiar…

- Know your rights: The ACLU has some good basic info on your legal right to protest here

Other items are heartening:

- Know how to identify legal observers: Observers from the National Lawyers Guild will be on the ground throughout the day.

You may or may not agree but they are speaking up. They are not lazy or self absorbed — they are fighting for their future.

Photo Credit: RedhatRob.com