Why Less is More

In a world of specialization and customization, it’s hard to imagine that less would be more. On the other hand, there is so much NOISE – so many messages, topics, blogs, channels, tools – it’s all a little exhausting.

So what can we take away from the new Ivory soap campaign that reminds us of its simplicity? It’s just soap. No special smells, additives, packaging. Just soap.

If you are a job seeker or even an individual looking to brand yourself, the question of how much to share is often an issue. Is a two paragraph cover letter enough or is that too short? How many Linked In recommendations are appropriate?  There is no simple answer but here’s a note from my inbox today… “We’re hiring at my company and just today I saw 3 resumes…

#1 –   was 9 pages long

#2 – was 10 pages long in 9 point font

#3 – included a 1 page summary of the books the person has read.”

The author’s advice, “Don’t do that.”

It’s hard to believe that with all the resources available that anyone is still doing stuff like this. Edit, focus, get someone to read over your material. Please remember, less is more.

Well, You Still Need to Wear Pants…

Do you believe the world of work has changed forever? I do. Whatever the root cause of our unemployment issues; big companies will no longer create the majority of our new jobs; small and mediums-sized companies will. And many more people will work for themselves or freelance.

The stereotype of a freelancer is a geek with a laptop sitting at home on their sofa in their sweats. You might be surprised that freelancers, like entrepreneurs, come in all shapes, sizes and are from many different fields. Think for a minute of consultants; engineering, management,etc.

I have a strategic marketing consulting practice that is supplemented by teaching at the Masters level and an active speaking schedule so I consider myself both an entrepreneur and a freelancer.  As more  folks aged 50+ lose their jobs (and have lost significant value in their retirement plans) — more of us will need to find work wherever we can.

This week I had the opportunity to visit NYS Senator Joe Robach with a group of freelancers and representatives from the Freelancers Union . (If you are an independent worker, you may want to check out their site. It’s free to join!) At issue is the right for freelance workers to have the same protection to ‘get paid’ as ‘regular’ workers;  83% of freelancers have experienced delayed, reduced or non-payment. Senator Robach was very supportive of the bill.

If we are going to adapt to a global marketplace, we are going to need keep up our legal and regulatory supports for new kinds of work. Are you working freelance? I’d love to hear from you.

Photo credit: Freelance Switch.com

From Uh-Oh to Aha!

Whether you are employed, unemployed or self-employed, one thing is clear; this country needs jobs. If you are someone who lost your job (uh-oh) and then started a company (a-ha!) then you, like me, are part of an exciting national trend.

I am an entrepreneur– in year 2 of my second start up. While it is a lot of work (yeah, get the work, do the work AND run the business), it’s very rewarding. I like the boss (me), the flexibility and I get to choose who I work for (the customers).

Here’s an interesting article on people who give up their full time jobs to start businesses. What? They gave up the security and paycheck of a full time job for the risks of a start up? Read on. These folks actually think working for someone else is the riskier proposition.

If you are wondering whether you’d make a good entrepreneur or want to learn more about how to get started here are a few resources.

1. Entrepreneur magazine - Even if your not sure whether starting a business is for you, start by reading a magazine like this.
2. Small Business Administration and SCORE - Free advice is available in 364 locations around the country. They provide mentoring and workshops.
3. Local college or chambers of commerce – These often have low cost programs that can teach you about business fundamentals.

Young, old, male, female — we need all the start ups we can get. For women, here’s an interesting article and resources. Go get ‘em!

Photo credit: Wilson Borough Business

Spectacular Failure – An Aspiration

When was the last time you had a spectacular failure?

I don’t mean “oops”— I mean whoa, that did not work out the way I thought.

No one likes failure –  BUT, I know if I’m not occasionally failing and — failing fast, then I’m not taking enough risk.  Most of the good stuff in my life came to me because I could not get what I needed or wanted via  ‘the safe road.’

But remember this. I’m a Capricorn; the goat. We do not leap or pounce; we plod.

So for all you who are thinking… yeah, it’s easy for her.  STOP RIGHT THERE.  Taking risks is hard, scary, unsafe at any speed.

Here’s what helps me take more risk:

– My mentors are in their 20′s & 30′s.  I am eager to learn from them & they are patient and generous.

– I gravitate to people who are trying new stuff and look for opportunities to associate with entrepreneurs.

– I try to read books that challenge my thinking. (I know, books are long and take a lot of time to read but I skim.) I visit the library. You can add your review to your Linked In profile. Here are a couple of suggestions that I’m going for:

Thomas Friedman’s new book, That Used to Be Us or Burg and Mann (Go-Giver), It’s Not About You.

Change is good, timing is everything, patience is the key. However… the good Lord helps those that help themselves. If you always do what you always did… you’ll always get what you always got. How’s that working out for you?

Stupid Is As Stupid Does

The saddest and trickiest part about discrimination is that many people (myself included) are not aware when we’re engaging in it. This distinguishes us from the people who are simply bigots and don’t care.  In both cases, however, if you are the ‘discriminee’ it doesn’t really matter.

In this ad for Nivea skin products, the company created an ad campaign for African Americans called, “Recivilize Yourself.” Hmmm.  Bad move. Implying that people are civilized or uncivilized based on their race is well… infuriating. And yet, Nivea paid, I would guess, millions of dollars to put it’s prejudice into full color!  Note the ‘head’ (presumably the model’s uncivilized self). WOW. How could something like this get approved in 2011? By the way, Nivea did apologize (on Facebook!)

“It was never our intention to offend anyone, and for this we are deeply sorry. This ad will never be used again. Diversity and equal opportunity are crucial values of our company.”

Don’t know about you but I’m not feeling it…. 

I think the bottom line for all of us is that we need to be diligent in examining our beliefs and stereotypes. Discrimination is rampant these days is against 20 somethings. I implore you to think again about this generation. As digital natives, they have skills we desperately need to learn and understand.

As a woman in business, I have experienced discrimination many times; sometimes overt, sometimes subtle.  Like all those before me who have felt this sting, I have a couple of choices.  I can either be upset and let it affect the way I conduct myself or I can look the person in the eye, speak my peace when appropriate and move on. There’s too much good in the world to let ignorance or someone else’s opinion of me change how I live my life.

photo credit: http://www.sodahead.com/living/

The Start Up of You – All Dogs Gotta Learn New Tricks

Can we all agree that the whole job search/career thing has changed, um completely? If you happen to have one of those jobs (academia?) that isn’t changing…well, just hold on to your hats; your time is coming.

For the rest of us, whether we are 25, 40 or 55…we are wondering what to do. This terrific article by Thomas Friedman, the well-respected economist, speaks directly to the issues . Here’s an excerpt…

  While employers “are hiring; they are increasingly picky” and are “all looking for the  same kind of people” — those “who not only have the critical thinking skills to do the value-adding  jobs that technology can’t, but also people who can invent, adapt and reinvent their jobs every day… Professionals need an entirely new mind-set and skill set to compete.”

So, exactly what skills do you need to have in order to meet this new challenge? Here’s my take:

• Change agent – not just able to cope with change but create it – constantly
• Collaborator – find the right people to do the job and then work together a way to get it done – fast, seamlessly and on a shoe string
• Teacher/Student – learn everyday, on every project from all collaborators. See what works and what doesn’t and then help guide the team – either from a leadership or participant role – to success.

These are the skills that I am building – what would you add?

Photo credit: http://www.buddiescafe.net

Would You Flunk A Social Media Background Check? Part 2

Last week we talked about what the regulators are doing. Now I’m going to share some real sad but true stories from the social realm. You may or may not agree with the decisions described here but that’s not the point. What’s important is to understand that –this is reality. I have heard each of these stories first hand. Here we go…

— A CEO described interviewing a young man and liking him. After the young man left, the CEO decided to go online and ‘Google’ him. (Yes, that’s a verb now, to Google.) Here’s what he read on Facebook. “I just had an interview at xyz company. The company is a dog but I’m sure they are going to make me an offer which I’ll take while I keep looking.” He didn’t get the job and probably to this day doesn’t know why.

– A graduate student getting his Master’s in teaching began doing his student teaching. After about 3 weeks, he was called by HR and told he was being terminated. When he asked why, he was told that photos ‘unbecoming’ a teacher were found online. They found pictures of him on his Facebook page  drinking a beer (he was over 21) in a public park.

I live in New York, an ‘at will’ employment state, which means that any employer can ‘let go’ any employee without cause. (ok, that’s not the legal terminology).

Bottom line: Pay attention folks. It’s not a conspiracy but they are out to get you.

Photo credit: Random Good stuff.com

Getting (Or Staying) Creative

Creativity is like soap. Just when you’ve got it in your hands and it feels good – it slips away. Many people don’t understand that creativity needs to be nurtured; others think that creativity is just for “artists.”

Creativity is an important component of a happy life. It doesn’t matter whether it’s in the kitchen, the garden, the classroom, the boardroom or the cocktail party. It’s really more of an attitude and a skill combined.

How does a creative person behave? How do they think?

Who do you think is creative? Watch them, listen to them, support them.

Not sure how nurture your creative side? Try this – 29 Ways to Stay Creative.

Photo credit:  Funky Downtown (Fascinating Fashion)

One Last (Excellent) Interview Question

People in transition are at different stops along the “finding work again” route. What stage are you: denial, anger, why me, who cares, yikes I need money, holy smokes why didn’t keep up my network, this is cool, etc. Do you think of this as an opportunity or are you fighting it? You have a chance to learn many new things, so go for it!

Interviewing is a skill, like cooking or swinging a golf club. To be good at it you need to practice. So whether you’re in an active search or not, you need to practice interviewing.

At your next interview think about:

Asking, ‘why this is a great place to work?’  Watching body language for signs of discomfort from the interviewer? Asking about culture?  technology?

Are you leading the conversation in a way that is to your advantage or are you letting the HR person/hiring manager set the agenda?

Here’s another great question to ask:

“Are there any skills that you would have liked for me to have but we haven’t discussed yet?” (Seems a little risky right?)  When my contact (thanks Jason!) asked this question in a recent interview… the person mentioned business writing skills.  He had a chance to send a writing sample along with the thank you note. By the way, they scheduled his next interview before he left the first. How’s that for results?

Image credit: http://www.mailboxesoncamelback.com/funny-of-the-month.html

Got A Role Model? I Do… My Aunt Dorothy

I had the good luck of being born into the family of Dorothy Fitzgerald. She was my great aunt but I considered her my grandmother. She lived at home until 3 months before she passed away at the age of 99.

Here she is in Gloucester, Mass. in 1929. She was a working woman (she worked for the IRS) and was the single finest human being I have ever known. Let me tell you a bit about her.

- She was kind to everyone.  No exceptions. Race, age, economic status– everyone was treated the same. With respect.

- She never passed judgment.  Dorothy was intelligent and well read and if asked, she would give a thoughtful, considered opinion but more often than not,  she’d say she really didn’t know much about x or y (even if she did).  She was open to hearing what others had to say.

- She was fiscally responsible. She had money and spent it wisely but she was also generous. She had impeccable taste. Her home was beautiful and welcoming. We often shared holidays with people from other countries who found themselves in the US.  She knew that the best gifts were time and love.

- She was helpful when she could be and knew when to keep her mouth shut.

It was my privilege to know her and be part of her family. She was gracious without being phony and always generous of spirit . If I can be half of the person she was, I will consider myself a success.

Will you tell me about your role model? I am looking forward to the inspiration!