Posts tagged: Facebook

The Facebook Nightmare – Lost Job Opportunities…

Anyone who reads my blog knows that I have a very healthy skepticism of Facebook. I am not alone. We have 3 grandchildren under the age of 5; 2 are “on” Facebook, 1 is not. I support a parent’s right either way.

But I also know how much joy and connection Facebook brings to so many people and I respect and appreciate that.

When I read, Facebook’s Generation Y Nightmare,  the article put into words what I sometimes feel is the dilemma of sharing your ‘present’ on Facebook and illustrating it with photos.  The author of the article imagines a young lady, Tina, at 18 in 2012. The items she posts now will effect not only her future career opportunities but also her alternatives for health care.

Yes, it’s imagined and yes, this assumes that ‘nothing changes”, but it’s not hard to imagine judgements/decisions being made based on incomplete or ‘what’s readily available’ data.

So, I encourage you to review your Facebook ‘timeline’ – assuming that privacy settings didn’t work… (which I think is the reasonable thing to do these days)  — what would your future employer or insurer learn about you might prefer that the whole world NOT know.

I know a young man who lost his job as a student teacher because of his ‘drinking a beers with his buddies’ photos on his Facebook page. He was over 21 and the pictures were harmless and yet the school district’s policy on ‘public comportment’ took away his future career. You may think this is unfair but the truth is… this is happening. The nightmare hasn’t even begun yet.. for those who can’t tell their parents… please don’t put me on Facebook!


Photo credit: Jack Skellington-O-Lantern  randysonofrobert

Stop Using Facebook

I’m a capitalist and an entrepreneur and respect people who start businesses.

What I don’t like are businesses that take advantage of customers. In the world of Free (think Facebook (FB), Google, Twitter, etc.) are services really free?

I have been teaching social media for about 3 years and have heard 100’s of FB stories. Some heart warming (“I keep in touch with my grandchildren”), others disturbing:  lost job opportunities, stalking, loss of privacy and being fired. If only people had thought a little about what they were sharing, many of these terrible circumstances could have been prevented.

In reading the post, “The Facebook Hiatus”, the author deactivated his account because he spent more time reading “status updates than books.” Beyond the issue of time, are you aware of how, how often and with whom FB shares your data?

“Unlike other big corporations, (FB) doesn’t have an inventory of gadgets or cars; its product is personal data — yours and mine, ” says Lori Andrews in, Facebook is Using You.

As FB goes public, we’ll see even more exploitation due to sagging ad revenue. Ads will now be inserted into your news feed and on log out pages.

I know you love FB. All your friends are there. I don’t really expect you to stop using Facebook, I just want you to think before you post.

Photo credit:

New Executive Title – “Custserv/HR/Mktg/IT” Leader

Functions in the workplace are converging.  Social media is jumbling responsibilities at the enterprise at an alarming rate. Let’s take twitter for example.

You may know the online shoe retailer – they make a big deal out of using technology to give customers what they want and need 24 x 7. This is NOT because Zappos thinks that technology is cool. Their culture is totally built around superior customer service.  Check it out here.  Here’s an example of their twitter feed…

“Oh whoa! Truly sorry about that. We will try not to let that happen again. We had some slight hiccups in out Tweets today. ”

Check out Zappos employees communicating here.  And they are not alone.  Check out this tweet from a satisfied Southwest Airlines customer:  “Southwest completed my name change within 2 hours of my faxing them the info! #customerservice #newlywedtweet”

What about when an employee goes on GlassdoorFacebook  or twitter to complain about your company, whose responsibility is it to monitor and follow up?  HR? Marketing?

When things go wrong with a sale, who hears about it? The sales person? Customer service? Marketing? Maybe the IT department if it’s a web sale? Is response via social sites in your organization’s workflow?

Is a company’s Facebook or Twitter pages the responsibility of marketing, advertising, customer service or public relations? Smart companies are actually co-creating products with customers in real time. So now do the product development folks need to monitor twitter too?

What if I need to  download a 3rd party app to my desktop and cell phone to monitor twitter for my job… Does IT support that? Across which platforms (Apple, Blackberry, Droid or tablets?)

If you manage marketing, sales, customer services, human resources, IT or finance; are you paying attention? The head in the sand thing isn’t going to work any more.

Image Credit: All News Wire

Would You Flunk A Social Media Background Check? Part 1

I talk to job seekers about the power of social in their search. Most people embrace it at some level. Others tell me how stupid it is. That’s cool, do it however you want!

However, the Federal Trade Commission (FTC) helped to change that in May when it  gave a background checking company, Social Intelligence,  the right to look at 7 years of our internet and social media background. This article from Gizmodo is a real eye opener for all of us, not just job seekers.

The company is looking for publicly available information on site like Facebook, MySpace, Flickr and Craigslist.  It isn’t looking for ‘dirt’ per se but to find out whether you, as a potential employee, would give the potential employer heartburn or worse. In other words, are you trustworthy?

If the company … “finds out you’re pregnant, or gay, or a Muslim, or newly married, or a newly gay married to a pregnant Muslim, it leaves that out of its report. All an employer sees is, basically, that you passed or failed.”

So how will this change how we post, rant  or connect?  The roller coaster ride just got a little bumpier. What do you think?

Photo credit: many thanks to Steve John, found via Escape into — from the iPhone of New Media Artist Steve John

Who’s Afraid of the Big Bad Wolf, Sheep, Wolf, Sheep?

Is social media good or evil? A boon to democracy or a complete invasion of our privacy? I can give you excellent examples of each.

Everyday, people tell me how wonderful/stupid Facebook and Twitter are. What’s interesting is that the people with the least knowledge are the ones with the strongest opinions. I ask my friends, colleagues, students, clients and anyone else who will listen to:

  • Understand that social media is about building relationships (just like in real life)
  • Know that if you act like an idiot (or a bigot or company that doesn’t care), people will find out about it much faster than ever before

People ask me if they should:

  • Connect to people they don’t know on Linked In
  • Combine their personal and professional Facebook accounts
  • Say yes to the offer to get 2,000 twitter followers in 3 days

Let’s see. In real life would you invite 2,000 strangers to your house for coffee? Probably not. Would you invite everyone from your office to your house for a barbeque? Hmm, no. So why would you do any of the above? Twitter isn’t stupid if you follow smart people. Facebook can be a wonderful way to connect to people you care about.

If you follow the simple idea that you are looking to build trust, then the decisions about who to follow, friend, fan, like, or connect to becomes clearer.

But let’s face it. Stupid is as stupid does. If you act like the people in the stories below, things probably will turn out badly for you and you know what… you deserve it.

Evesham Township PA posting photos of suspects on their Facebook page.

Woman with an Order of Protection gets help when “friended” on Facebook.

Company shows it’s incredible insensitivity and loses (thank goodness).